Most Word, Excel and PowerPoint users are only familiar with a small percentage of the functionalities on offer. Despite the implementation of certification programs (TOSA/MOI), user levels are far from homogenous and, in companies, this is reflected by the lack of graphic coherence in the documents produced.
When creating a document, formatting is added from the very beginning and subsequently altered by each contributor, which can lead to an incoherent, “unclean” document. It is, however, usually the last collaborator to intervene who finalizes the format and images, and the result differs greatly depending on his or her affinity with the software in question.
To avoid systematically redoing such a time-consuming task, it is important to have access to formatting solutions that are easy for users to apply to ensure homogenous results. Such editing tools need to prioritize style and enhance information without neglecting an ever more important collaborative dimension. They should also be compatible with different editing cycles and guarantee professional formatting.
Documents published on a large scale are a vehicle for the image of a company, collectivity or organization. Too often, documents simply analyze data, rather than focusing on readability and brand image.
It is increasingly important for companies producing marketing documents to embrace this by opting for solutions that enhance their image, enable collaborative editing and simplify the production process.
Pomelo-Paradigm provides innovative solutions to accompany you in this transformation.
Contact us today for more information.
